Branding · Experimental

HABTIC

Head of engagement · Narrative director

Narrative, engagement, and experience direction for Dephion's workplace-wellness platform.

Case study

Project type: Engagement · Branding · Narrative direction · Design
Dates: January 2021 – June 2023
Location: Geleen, Netherlands

The work

As Head of Narrative and User Engagement for HABTIC, Brooke developed tiered B2B interactive content, early AI-assisted wellness coaches, gamified learning loops, and four-quadrant physical, emotional, psychological, and social content.

The role also included animation and audio direction and leadership across a team of more than forty developers, artists, writers, and researchers.